Our group have now finalised the target market, which makes it easy for me to establish the basic genre for our poster. Most film posters all work along the same principles; catching the target market i.e. Twilight which has been very successful in braking into the teenage girl audience.
It can be seen back through the media age that there is a strong link between popular and successful films and popular and successful posters. It is common place for really amazing films i.e. Avatar to have amazing and dynamic poster. Which can only improve the film’s success at the box office. I have decided to brake the poster down into themes which makes it easier for me work on the whole project and to archive the highest quality aesthetic appearance.
Age theme for our poster is between 16-35, this is a female target audience. To establish the popular themes I am going to do some research into similar popular posters. The original concept of any poster is to drew in a large audience, it is also interesting to study the difference between posters for the same film but for different countries, these differences are often very slight, this is seen in British and American films, in which professional media productions company’s spend fortunes on trying to in age the largest possible number of consumers. I am going to try and archive this by first of all studying popular posters which have nothing to do with our films themes, and then go onto film posters with similar themes. However it can be argued that the differences are ending because the power America has over the filming industry this modern cultural imperialism is a global force that is spreading over Europe and infiltrating people’s thoughts and ideas.
When I think of any famous posters I straight away think of this Star Wars EPISODE 1 poster, which sums up completely the clever production process that has gone into making movie posters.
The background for this poster is featuring Anakin on well know casting a shadow of the Sith Lord he would become. This is probably one of the most popular posters of the star wars saga because it is simple but very effective. It also brakes the traditional layout of Star Wars posters being all crammed up with lots of faces, however this one has a grown up feel approach, which would draw many older fans back to the cinema I want use this simple concept in our film, an idea to have the main character standing all ill and frail from drugs and then a shadow of how she was before she started modelling. Or it could be the opposite way round with her all fine and healthy and then the shadow of her all ill. I am going to try and put this idea forward to our group and see if it is possible to do for our task.
Other film poster ideas
Here are a number of posters that all work along the same gene I am just going to study them briefly and develop the basic ideas behind them. But we need to think about which genre of film we would like to produce a trailer for. Over a course of time we have been thinking about which Last year, we produced a two minute film for the horror/thriller genre, theme. Sought of based on twilight, we did sought of think of using the same guidelines however it would be a bit boring and we want to do something more creative. Other possible genres for beauty are on the drama genre we agreed that a simple low-budget romantic comedy aimed at young girls would be the best course of action. Adding a documentary feel to the film would improve the serious nature of the genre will enable us to steer clear from potential "cheesiness".
After looking at research found from various study’s, it has been said the most profitable market for the film industry to target is the female market, as females not only choose the films that they would like to see alone, but those in relationships also tend to choose the film the a couple or group of friends would go and see. Considering this piece of evidence we have decided to follow rule and use the young age audience. To make this a success we will start to look into similar films and products that come with them like posters and so on.
Here are a number of screen shots that demonstrate the conventions of our film process.
-A documentary film on Photographer Laura Greenfield attempts to "put a human face on these sobering statistics" by spending time inside Florida's Renfrew Centre, an inpatient treatment program for women battling disordered eating, our film is the same as the apart on modelling.
This is a screen shot of another film flowing the life of how a American girl deals in the life of anorexia and the problems she faces. It cleverly shows the detraction in her health and lifestyle in general.
-The Famine Within
Documents the contemporary obsession with an unrealistic body size and shape among North American women and the eating disorders it engenders.
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