Wednesday, 24 November 2010

Shaky camerawork

I am wanting the film to be an ammeter, rough feeling with the real material. This can be archived though “hand held” filming. This gives the viewer an opportunity to experience real life feel to the story line, I think that people will enjoy and get into it if they are able to relate to it, and by filming this way this can be archived. A number of modern films have tried this idea and they have been really successful i.e. Cloverfield, which is based on an “end of the world” storyline in New York, very much like Godzilla. This film is completely film with a hand held camera. This makes concept of filming completely different. It was the first time that a large filming production company to back an idea like this, a number of leading people in the filming industry have raised negative opinions about this because they said if the idea “catched” on then it would ruin whole filming industry because lots of small filming company’s would be able to for the first time make “well Know” successful films and this would pull done the professional filming companies as a whole.
We as a group have gone into great detail about this idea and fallowing this genre we all thought it was a good idea, however I think that if there is too much hand held filming, it will make the film go too far into the amateur cycle. Consequently we don’t have a big budget and this will have a knock on effect with the being successful. In my opinion Cloverfields was only successful because it at a lot of money throne behind it and they were able to do wonders with the Special effects i.e. building falling down and fire everywhere. We don’t have this, so I have suggested that we do a bit of both (half a trailer with Shaky camerawork, hand held filming and the other half done professionally, old school good quality). This remix should bring in both sides of an audience spectrum and make our film successful and well know. Our policy of using shaky camerawork will suggest unprepared, unrehearsed filming of reality, and can provide a sense of dynamics, immersion, instability or nervousness.

Monday, 22 November 2010

The Beautiful Life: TBL

The Beautiful Life: TBL
Is an American television drama series, which ran on The CW from September 16, 2009 to September 23, 2009. It revolved around a group of male and female models sharing a residence in New York City.
I am studying this drama because it has a similar natured plot to what we are planning. I am hoping to be able to get some ideas to be able to make a detailed plot, for our trailer.
It is interesting to study a different drama and it is good to see our idea being really used to make real production program. However on the down side this program was canceled after two episodes due to low ratings. Six full episodes were produced, while the cancellation came during the filming of the seventh episode. On November 17, 2009, The New York Daily News reported that the CW planned to air the remaining episodes during the summer months. However, a CW spokesperson stated that "the status of unaired episodes has yet to be determined, and as of now, the remaining episodes are still yet to air.
This gives us a clear insight into how our film might perform in a real release. I lots of production media ideas, they sound good on paper but it becomes open game when open to a wide audience and trying to attract viewings. Understandably we will not have to worry about viewing because of course our project is not real, however this does not stop us from treating it as one and we will continue to use all the equipment and support available to us, to make as real as possible.

Wednesday, 17 November 2010

New filming idea trailer

Our group (myself, Phoebe and Me) have decided to change the concept of the task however use the same idea. It would have been very difficult to make a short film on the idea we had because the idea or genre needed more time to develop, however we only a short time to make the film. Therefore we are now going to make a trailer which will still be based on the idea of fashion and modelling and the control they have other modals life’s and how this repartition can be misunderstood and can destroy people’s lives.
The Mise-en-scene is going to be a vital process of the making and quality of the final piece. As a group we will plan and work hard to make a strong trailer which will be trialled to see if it would really pull people. However a trailer is very different from the real film this means that a normal trailer would use the best pieces from the film, in our case there will no film made which means all the shots we shoot we have to be made to the highest standard.
To get a more set idea I am personally study modelling themed magazines and programs on TV, which might give me a more clear insight into the life of a model and the difficulties they face. I am hoping that this idea will work well, and the trailer will be a success. This year my plan is to get more hands on with the filming and get more experience, because last year (12) I spent most of my time editing on Pro and not getting out of the classroom getting raw material.
We have already started looking at the target group because we need to make sure we put ourselves in a large market group for the film, I am personal hoping it will fit into the teenage girl group (which is really big at the moment) ie from films such as twilight or high school musical. The category for the film will either be 12A or 15.

this is a trailer of twilight film, it will be used as resurch for our trailler production process


The poster designed below is the teaser-poster (the one realised to the public a long time before the film is open for viewing. However the teaser-posters are not individual products they are media packages that will be sent to film websites or magazines, such as Empire mag and Apple film Videos. The concept of our poster and indeed of any poster is to grape a large audience quickly. The darkness of the poster has been proven in other advertising that it works as a tool to draw an individual’s attention to the poster, consequently makes them remember the details such as the name and date of the film. Although written pieces of media advertising are becoming out of date and being phased out of publics sphere they are still heavily used on bill-boards and the outside of cinemas, the poster is still a cleaver tool to give the audience information and encouragement about the film. It has been stated that over 68% of people reaching about a film they want to watch will look at the poster as well as the trailer. Thankfully posters have been given a new lease of life, bill-boards in the US are becoming 3D on screens and mouldered objects sticking out of the stand. They have become very popular with the filming adverting industry because they are really successful in catching people imagination, people will look and observe these new designs while doing everyday tasks such as sitting in traffic queues. Another new advertising process which has been brought in over the last 10 years is moving Bill-boards which change and show a different advert, these means it is possible for an advertising company to show three adverts on one bill-board stand, cutting the price considerably for the adverts parent company. MGM found that by using such bill-boards they were able to half the price of their advertising budget, which they have needed to do because of the recession and the company going into administration.
Here are some examples of 3D bill-boards in the US. I would really like to design a 3D poster for something like this however it would be unassay. Our first poster was built on a simple style because then it would be possible to use in case even if we changed our minds on the task set (which we did). The poster was also meant to be simple because then is more easy for the consumer to understand the meaning and genre of the film. The trailer and poster are heavily linked together. It is often found that shots used in the final trailer would be found a screenshot as a main picture on the poster.

Here is some famous film posters used over my time; I will use these as research to make and design our groups final poster.

Friday, 5 November 2010

A change in direction

Our team has made the group decision to change the concept and development of the film.  
Looking at the narrative of our film, we realised there were too many elements to be able to squash into a 5 minute film. After much deliberation we couldn't decide what to drop out of the film to make it shorter because we felt all elements were important. Therefore we decided rather than do a short film; we should do a trailer consisting of all the elements we thought would make the film good.

We will now be re-planning how we will come about creating our short film into a trailer. This will not mean any change to the genre of the original idea. It is quite likely that the film for the trailer will be similar to the short film that we would have made.