Media studies A2 (Year 13): Teaser-poster

The poster designed below is the teaser-poster (the one realised to the public a long time before the film is open for viewing. However the teaser-posters are not individual products they are media packages that will be sent to film websites or magazines, such as Empire mag and Apple film Videos. The concept of our poster and indeed of any poster is to grape a large audience quickly. The darkness of the poster has been proven in other advertising that it works as a tool to draw an individual’s attention to the poster, consequently makes them remember the details such as the name and date of the film. Although written pieces of media advertising are becoming out of date and being phased out of publics sphere they are still heavily used on bill-boards and the outside of cinemas, the poster is still a cleaver tool to give the audience information and encouragement about the film. It has been stated that over 68% of people reaching about a film they want to watch will look at the poster as well as the trailer. Thankfully posters have been given a new lease of life, bill-boards in the US are becoming 3D on screens and mouldered objects sticking out of the stand. They have become very popular with the filming adverting industry because they are really successful in catching people imagination, people will look and observe these new designs while doing everyday tasks such as sitting in traffic queues. Another new advertising process which has been brought in over the last 10 years is moving Bill-boards which change and show a different advert, these means it is possible for an advertising company to show three adverts on one bill-board stand, cutting the price considerably for the adverts parent company. MGM found that by using such bill-boards they were able to half the price of their advertising budget, which they have needed to do because of the recession and the company going into administration.

Here are some examples of 3D bill-boards in the US. I would really like to design a 3D poster for something like this however it would be unassay. Our first poster was built on a simple style because then it would be possible to use in case even if we changed our minds on the task set (which we did). The poster was also meant to be simple because then is more easy for the consumer to understand the meaning and genre of the film. The trailer and poster are heavily linked together. It is often found that shots used in the final trailer would be found a screenshot as a main picture on the poster.