Wednesday 12 January 2011

Uses and gratifications theory

The Gratifications theory assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications.The basic theory behind the film is that the main actor (Sidney) has a hard time trying to become successful. This film demonstrates the way she will have to deal with the problems in the industry, i.e. she is a size 12 and needs to lose lots of weight and go down to a size 12. This leads to problems in her relationships with her parents and boyfriends. She also has to go through adult photo-shoots, which cause all sorts of problems for her mentally and has a big knock to her confidence. The gratifications concepts is a popular approach to understanding mass communication. Meanwhile I am looking at what audience gets from the film, this meaning is what people will do after watching the film. In real life mother I think is going to be a lot more skeptical for her daughter to go into the modeling industry after watching our film. The life models is two glamorized and from the outside it looks great however once you work for an agency life and work speed up and for the girl like many who don’t make it, they have to leave and have to start again. The reposition of the film will show that from the outside of modelling industry it looks great, however once you work for it, it is a completely different story.
Our trailer will try and represent the story and the meaning without giving it all away. However we do need to work on drawing the audience in and making them go to cinema (in theory). We need to make sure that the overall trailer is professional and high quality, these needs to be the same for our poster and magazine article. The gratifications theory needs to be linked into the poster but not a lot. The poster is meanly there just to draw people.
The next stage now is to make the story-board, this will give use a basic plan to start with. Then will be made better later on.  

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